- Foundation: master the fundamentals and build dependable standards.
- Capability: take on measurable responsibility and learn the commercial model.
- Specialism: become known for a valuable strength rather than trying to be everything.
- Visibility: communicate results and build relationships beyond your immediate team.
- Leadership: improve the performance of other people, not only your own output.
- Commercial ownership: understand revenue, margin, forecasting and return on investment.
- Cross-functional influence: work effectively across sales, marketing, education and operations.
- Strategic scale: make decisions that improve a region, channel or business rather than one account.
- Market reputation: become trusted for judgement, delivery and how you treat people.
- Legacy: build teams, successors and systems that perform without depending on you.
The principle behind the plan
Do not chase a title before you have built the capability beneath it. The fastest sustainable careers are built by doing the work of the next level before demanding the label.